Mental Health is Health
Rock The Elephant
Stomp the Stigma. Start the Conversation. Take Action.
This Mental Health Awareness Month, The Pete Foundation is leading a nationwide movement to make mental health visible, normalize conversations, and break the stigma once and for all.
Mental health deserves the same urgency, funding, and prioritization as physical health.
You have the power to spark change. Explore ways to get involved, take the pledge, and use your voice to advocate for mental health awareness.
What is Rock the Elephant?
The Rock the Elephant platform is The Pete Foundation’s bold initiative to revolutionize mental health care and challenge the way mental health is treated in society.
For decades, we’ve seen progress in reducing death rates from physical causes, like breast cancer and heart disease. But when it comes to mental health and suicide prevention, the numbers are moving in the wrong direction.
Increasing mental health awareness
Advocating to increase the standard of mental health care
Furthering mental health research and education
Providing access to mental health care
The time for change is now.
Raise the Flag.
Raise Awareness.
The Mental Health Flag is more than just a symbol - it’s a statement of visibility, solidarity, and a commitment to revolutionizing mental health care.
By flying or displaying the Mental Health Flag, you’re taking a stand - you’re making mental health visible and helping to create a world where mental wellness is treated with the same importance as physical health.
Take Action
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Get Involved
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Get Involved. Take Action.
Explore ways to support, share, and show up for mental health advocacy.
Chalk the Walk
Host a community event and use sidewalk chalk to share uplifting mental health messages in public spaces.
Ribbon Rapport Kit
Start meaningful conversations with this interactive group kit, designed to help workplaces, schools, and teams talk about mental health.
Teaming Up for Pete’s Sake
Grab your friends or coworkers and play for a cause in this fun tournament that raises funds for mental health advocacy.
Take the Pledge
Join the Rock the Elephant Pledge and commit to stomping the stigma surrounding mental health in your community.
Social Media Toolkit
Download ready-to-use graphics, captions, and hashtags for easy online advocacy.
Buy Merchandise
Wear your support proudly! Shop limited-edition mental health merch, including t-shirts, hoodies, and accessories.
Host a Fundraiser
Bring your community together by hosting a fundraising event to support The Pete Foundation’s mental health initiatives.
Donate
Your contribution helps fund advocacy programs, mental health education, and critical support initiatives.
No action is too small - every conversation, every post, and every event brings us closer to a world where mental health is just health.
